Recommended Reading: A. Lange & Sohne CEO Wilhelm Schmid Talks About Classic Cars With Our Favorite Classic Car Resource (Petrolicious, Of Course)

January 26, 2017

If you thought the relationship between cars and watches was just an old clich, I invite you to go take a short detour via Petrolicious, where you might recognize a few "Talking Watches" guests, such as Phil Toledano and Matt Jacobson, talking about some of their bigger and louder toys in their collection. We're all big fans of the classic car website and to be honest it's not unusual for one of our editors to get caught watching one of Petrolicious' superb videos.?This week, and thanks to Ted Gushue, we have an excuse to read it for research. The site's editorial director recently sat down with A. Lange & Sohne CEO Wilhem Schmid to talk about the watch execs position on branding (Lange is a bit of an oddity in that it only has one international partner, the Villa dEste Concorso dEleganza). And cars, obviously. Before landing at Lange, Schmid worked at BMW (the Concorso's only other big partner), but what we didn't know is how far back his love for automobiles goes. Here's the full interview. Thanks Ted! A. Lange & Sohne Lange 1 Time Zone, spotted during the 2016 Concorso d'Eleganza. ADVERTISEMENT