Concepts In Marketing: The Festina Dive Watch Sold In A Bag Of Water

May 08, 2014

During development, dive watches go through a battery of tests to prove their operating capability under water. In store, however, we don't really get to see tangible examples of waterproofnessCit's not exactly practical to have a test pool in the middle of a store. But Swiss watch company Festina?found an interesting solution for point-of-sale merchandising: display the entry-level Profoundo watch in a bag of distilled water.While the concept has been done before, it's still pretty interesting to see a watch company put their wares to the test for all consumers to see. It's quality control in action.Source: DesignTAXI.