Happenings: William Massena To Lecture At The Horological Society Of New York

April 27, 2018

Traditional watchmaking has seen astonishing growth in the last 20 years, but at the same time the industry is facing many external and internal challenges. At the May 2018 meeting of the Horological Society of New York, William Massena will address these challenges and more. In addition, Massena will discuss the role of independent watchmakers alongside large luxury groups in shaping the future of horology, and novelties from specific brands presented at the SIHH in Geneva and BaselWorld which give us clues about where the industry is headed. About William Massena William Massena William Massena is the Managing Director of TimeZone.com, the worlds largest online watch discussion forum, to which he has been a key contributor since its founding in 1995. He is also a partner at Digital Luxury Group, a Geneva-based marketing and communication research company for luxury brands, and a Trustee of the Horological Society of New York. He is a member of the jury of the Grand Prix d'Horlogerie de Genve since 2013. Monday, May 7, 2018, 6:00-9:00 PM at The General Society Library, 20 West 44th Street, New York, NY 10036?Doors open at 6:00 PM; lecture begins promptly at 7:00 PM.?All HSNY meetings are free and open to the public, and all lectures are video recorded for HSNY members.?HODINKEE is a sponsor of the Horological Society of New York.