Interview: Jean-Claude Biver On The Future Of The Connected Watch (VIDEO)

March 23, 2018

Under the leadership of CEO Jean-Claude Biver, TAG Heuer is one of the few Swiss watch firms to embrace connected-watch technology. Now Hublot, TAG Heuers sister brand in the LVMH watch division (which Biver heads) will get connected. At Baselworld, Hublot announced that it will produce a special smartwatch for the World Cup. How is the market for smartwatches priced above $1,000 developing? Can Swiss brands compete with lower priced smartwatches from Apple and others? To find out, Hodinkee talked smartwatches with Biver at Baselworld.