Breaking News: Shinola To Keep 'Built in Detroit' Marketing Despite FTC Guidance

December 02, 2015

Last week, HODINKEE broke the news of the Federal Trade Commission's guidance on the Made in USA label as applied to American watchmaking companies.Today, the Detroit Free Press spoke with Shinola and Niall to get their take on the FTC's recent guidance letter. Detroit's Shinola said, "We believe that 'Built in Detroit' accurately reflects what we are doing here," while Kansas City's Niall said, "There's nobody in America that currently meets the FTC standards of American made." Check out the Detroit Free Press' article C it's an interesting and thought-provoking read.