Watch Spotting: Taylor Swift Wears A Discontinued Cartier Santos Demoiselle In Her Engagement Announcement

August 26, 2025

The picture heard around the internetthe one Swifties worldwide have been waiting forTaylor Swift has announced her engagement to Travis Kelce. Our eyes here at Hodinkee immediately gravitated to her wrist, where another piece of jewelry caught our attention: a yellow gold diamond-set Cartier Santos Demoiselle in the small size. This particular Cartier, discontinued for several years now, is undoubtedly about to have its moment, now that one of the most famous people in the world was photographed wearing it in what will likely go down as the most-liked Instagram post in history. Swift, who historically avoided brand affiliations throughout her career, has emerged as a devoted Cartier enthusiast in recent yearsa surprising development for someone previously known for steering clear of any particular brand. The Santos Demoiselle first appeared on her wrist in photos after Christmas last year, with reports suggesting Travis Kelce gifted her the watch. It would make perfect sense that she would choose to wear it for her engagement announcement.? Taylor Swift wearing the Cartier Santos Demoiselle during her new album announcement. Image: New Heights. While she maintains no official brand partnerships, Swift has demonstrated a clear preference for Cartier, not just through her watch choices but by frequently appearing in the maison's Panthre de Cartier necklaces and other signature pieces during her increasingly public appearances. Being discontinued, this particular watch is no longer listed on Cartier's website.? An example of the watch seen on Swift's wrist, the Cartier Santos Demoiselle.Photo: SwissWatchExpo. Whether this will send secondary market prices soaring for this watch remains to be seen, but if there's anyone who could single-handedly influence demand for a discontinued, relatively obscure watch, it would be Taylor Swift.