Introducing: The Timex x The New Yorker Centennial Watch

February 24, 2025

When you think of watch collaborations with magazines, prestigious legacy publications rarely come to mind. Yet, in a delightful twist,The New Yorker has partnered with Timex to celebrate a hundred years of publishing. This collaboration feels natural, pairing America's storied magazine with a watchmaker whose East Coast heritage runs equally deep. They have come together for a very charming take on the manually-wound Timex Marlin with The Timex x The New Yorker Centennial Watch. With this New Yorker edition, it's all about the dial. Sitting on a glossy white dial is a portion of the New York Skyline, with an iconic art style that can very easily be attributed to illustrator Christoph Niemann. Niemann has contributed his work to The New Yorker for more than 26 years, and to me, his art style is synonymous with the publication. In the negative space above the skyline, the hour numerals from ten o'clock to two o'clock are printed in the publication's signature typeface. Its logo sits below. In the cutest touch of all, the seconds hand features a bagel sitting around the center post. They don't say what kind, but I'm willing to wager that it's an everything bagel. This dial sits in the small 34mm wide by 10mm tall stainless steel case, a fitting choice no doubt reminiscent of the case sizes worn by the publication's journalists during its early years. Just like the other Marlins, this one sports an acrylic crystal. On this caseback, the magazine's centennial anniversary logo is engraved (also by Niemann), along with the limited edition number out of 1854 pieces. The Timex x The New Yorker Centennial Watch is offered as a gift set with a leather and a NATO-style strap. It is produced in a limited edition of 1854 pieces and retails for $249. What We Think In celebrating its hundredth anniversary, The New Yorker is certainly pulling out all the stops in the merch department - a collaboration capsule collection with J.Crew has already gone live with some cool pieces. I'm not sure where the idea came from to do a watch for this celebration, but I'd love to think that it's someone working at the publication who reads a lot of Hodinkee. Timex and The New Yorker couldn't be more perfect in this pairing, as both exude a certain charm from their names and properties that seem to make sense together. I'm picturing myself wearing this watch, reading The New Yorker, while getting my shoes shined in the Empire State Building on my way to pitch some ads. From a creative perspective, Niemann's artwork works very well on this design. I think for a collaboration like this, it would have been very easy to do way too much on the dial, but it makes sense that a dial from an actual artist would execute this well, especially at the smaller diameter. And I've already said it, but the bagel seconds hand firmly grounds this in the Big Apple. It's just a playful, charming watch at a reasonable price point for a mechanical watch, so I'm just glad it exists. While I have no notes for the execution, one of the most random questions I have is actually about the limited edition quantity of 1854 pieces C the year Timex was founded. Why that and not, say, 1925 or 2025 pieces to mark the year as many brands typically do just for an extra bit of marketing story? I may never know, but this is the kind of pedantic question that seems fitting for Hodinkee, so I'm publishing it. Consider this my "Ben Clymer yells at cloud about screw-down pushers" moment. The Basics Brand: TimexModel: Marlin Reference Number: TWG066100Diameter: 34mmThickness: 10mmCase Material: Stainless steelDial Color: WhiteIndexes: PrintedLume: NoWater Resistance: 30mStrap/Bracelet: Leather strap and additional fabric strap The Movement Caliber: Unspecified caliber, made in ChinaFunctions: Hours, minutes, secondsWinding: Manual Pricing & Availability Price: $249Availability: NowLimited Edition: Yes, 1854 piecesFor more, click here.