VIDEO: Max Bsser Explains The M.A.D. Gallery

January 12, 2012

MB&F isn't going to be releasing a new watch this month.? Instead, we see the official opening of the very first M.A.D. Gallery, a concept store under the MB&F umbrella in the heart of Geneva.? But, MB&F only makes around 150 watches per year, so how could they fill an entire store with them?? Well, the thing is, they can't, and they wouldn't want to anyways.? The MAD Gallery is about finding friends who believe in the same sense of design as MB&F, and giving them a place to share the spotlight with the MB&F Machines.? Don't really understand? Watch the video above to see Mr. Bsser explain exactly what the MAD Gallery is.For more details, click here.